COOKIES POLICY

Cookies used on the POINTPULSE STRATEGIES LTD website.

• User preferences:

  We set these to customize your website preferences, for example, by dismissing a pop-up window so that it doesn't reappear in your browser or by setting your live chat preferences.

• Analytics:

  We use them to understand how the website is used to improve the user experience. All your user data is anonymous. You can learn more about Google's position on privacy regarding its analytics service here.

• Ads:

  With the Google Ads code, we can see which pages helped send out contact forms. This allows us to make better use of our paid search budget. We also record when users view specific pages, enabling us to provide targeted advertising in the future.

• Facebook:

  We use Facebook ad conversion tracking and analytics pixels, which allow us to collect or receive information from our website and elsewhere on the Internet and use that information to provide measurement services and target future advertising.

• LinkedIn:

  We use LinkedIn ad conversion tracking and retargeting pixels, which allows us to collect or receive information from your website and elsewhere on the Internet and use that information to provide measurement services and target future advertising.

• CRM:

  We use Pipedrive as our CRM, and cookies are set by it to record user preferences and activity.

• Third-party cookies:

  We use several external web services. For example, to show videos, we use YouTube and Vimeo; to encourage social shares, we use social networks' "like" and "share" buttons. We cannot prevent these sites or external domains from setting cookies and collecting information about your usage. If you are not logged into these external services, they will not know who you are, but they may collect anonymous usage information, e.g., number of views, plays, uploads, etc.

Your web browser may be set to accept cookies automatically, but it can be changed to reject cookies. If you do not wish to receive cookies, you can modify your browser to notify when cookies are being sent or refuse cookies altogether. You can also delete cookies that have already been set. The Help section of the toolbar in most browsers will tell you how to put your browser to prevent new cookies or turn off cookies altogether, or you should browse the site using your browser's anonymous usage settings (called "Incognito" in Chrome, "InPrivate" for Internet Explorer, "Private Browsing" in Firefox and Safari).

COOKIE INFORMATION

• (1) Purpose of the processing

  Technically necessary cookies are used on this website. These are small text files that are not permanently stored in your internet browser on your computer system and only serve to ensure the functionality of the website. Other cookies remain permanently and recognize your browser the next time you visit the website to increase the user-friendliness of the website.

• (2) Legal bases

  The legal basis for the processing is Article 6(1)(f) of the DPA.

• (3) Legitimate interest

  Our legitimate interest is the functionality and usability of our website. The user data collected through the technically necessary and long-term cookies described here are not used to create user profiles. In this way, your interest in data protection is protected.

• (4) Duration of storage

  Technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies have a variable lifespan, from a few minutes to several years.

• (5) RIGHT TO OBJECT

  If you do not want these cookies to be stored, please turn off the acceptance of these cookies in your internet browser. However, this may result in a functional restriction of our website. You can also delete permanently stored cookies at any time via your browser.

SERVER LOG FILES

(1) based on our legitimate interests within the meaning of Art. 6(1)(f) GDPR, data about each access to the server on which this service is located (so-called server log files). Access data includes.

• Name of the website being accessed
• Browser Type/Browser Version
• Operating system used
• Referral URLs
• Hostname of the accessing computer
• Server request time

This data cannot be assigned to specific individuals. There is no consolidation of this data with other data sources.

(2) For security reasons (e.g., for the investigation of abuse or fraud), the information in the log file is stored for a maximum period of seven days and then deleted. Data whose further storage is necessary for evidentiary purposes are excluded from deletion until the respective incident has been clarified.

For more help, www.aboutcookies.org contains information on how to manage cookies in various desktop browsers.