Privacy Policy

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PRIVACY POLICY

This privacy policy explains how we use and protect all personal and customer information related to our customers, prospects, job candidates, partners, or third-party service providers.

1. Our Commitment to Privacy

POINTPULSE STRATEGIES LTD is committed to conducting business through all applicable data protection laws and regulations. We take responsibility for maintaining and protecting the customer information we hold. We review this policy and our internal data protection policy and practices regularly to ensure we comply with applicable law and current best practices.

2. What We Collect (REVIEW WITH CLIENT)

We may collect the following information:— Name and title;— Commercial information, including mailing and billing addresses and website address;— Contact information, including email address and phone number;— Bank details;— Demographic information such as zip code, preferences, and interests;— Cookie information (explained in more detail below);— Other information relevant to a project for which we can provide a quote or information pertinent to the management of a project on which we are engaged to work with you.

3. We collect customer information for one or more of the following purposes:

— To provide the service for which we have been engaged;— To maintain customer relationships, communicate with our customers, and avoid conflicts of interest;— To understand customer needs and make available information about the products and services offered by POINTPULSE STRATEGIES LTD; — To contact you in response to communications from us;— To manage and develop POINTPULSE STRATEGIES LTD's business and operations;— To comply with legal and regulatory requirements;— To measure the interest of website users and improve their future experiences.

4. WEB ANALYTICS WITH GOOGLE ANALYTICS

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses "cookies," text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, IP anonymization is activated on this website. In that case, before this happens, Google will shorten your IP address within the United Kingdom or other signatory states to the United Kingdom Agreement. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser as part of Google Analytics will not be combined with other data held by Google. You can refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do so, you may not be able to use all the features of this website. You can also prevent the collection of data generated by the cookie and related to your use of the

This website uses Google Analytics with the extension "anonymize IP()," so IP addresses are only processed in abbreviated form to exclude the possibility of direct personal references.

5. USE OF GOOGLE ADWORDS CONVERSION TRACKING

We use the online advertising program "Google AdWords" on our website and, in this context, conversion tracking. Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have limited validity, do not contain any personal data, and are therefore not used for personal identification. If you visit certain pages of our site and the cookie has not expired, Google and we can know that you clicked on the ad and were directed to that page. Each Google AdWords customer receives a different cookie. As a result, there is no way that cookies can be tracked on AdWords clients' websites. The information collected by the conversion cookie is used to compile the conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users. The processing is based on Article 6(1)(f) GDPR, based on the legitimate interest in targeted advertising and the analysis of the impact and effectiveness of this advertising. You have the right to object at any time, on grounds arising from your situation, to processing your data based on Article 6(1)(f) GDPR. To do this, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, in this case, you may not be able to use this website's functions to their full extent. In that case, you won't be included in conversion tracking statistics. Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

  • 5.1 GOOGLE RECAPTCHA

    To ensure sufficient data security when transmitting forms, we use the reCAPTCHA service of the company Google Inc. in some instances, mainly to distinguish whether the entry is made by a natural person or abusively by automatic and automated processing. The service includes sending the IP address and possibly other data required by Google for the reCAPTCHA service to Google. To learn more about Google Inc.'s privacy policy, please visit http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/.

  • 5.2 USE OF TIKTOK PIXEL AND ADS

    We use the "TikTok pixel" of the social network TikTok, which is operated by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok"). With the help of the TikTok pixel, TikTok can determine visitors to our website as a target group for the display of advertisements (so-called "TikTok Ads"). Accordingly, we use the TikTok pixel to display TikTok ads placed by us only to those TikTok users who have also shown interest in our online offer or who have specific characteristics we pass on to TikTok. The TikTok pixel also allows us to analyze the TikTok ads that are served statistically. TikTok's data processing is carried out within the framework of TikTok's Data Use Policy. You can get specific information and details about the TikTok pixel and its work in the TikTok help section: https://www.tiktok.com/legal/privacy-policy?lang=de. The use of the TikTok pixel, as well as the storage of "conversion cookies," is based on Article 6(1)(a) GDPR. You can object to data collection by the TikTok pixel and the use of your data to display TikTok ads. An opt-out option can be found in our cookie notice.

6. USING PIPEDRIVE

We use Pipedrive, a service of Pipedrive OU, on our websites for analytics purposes. Pipedrive is certified under the U.K.-U.S. Privacy Shield.

So-called "web beacons" are used, and "cookies" are installed. These are stored on your computer, allowing us to analyze your website use. Pipedrive uses the information collected (e.g., IP address, geographic location, browser type, length of visit, and pages viewed) to generate reports on the Flash Hub visit and pages viewed. Suppose you subscribe to our newsletter and receive studies and other documents. In that case, Pipedrive may also associate a user's visits to the Flash Hub sites with personal information (primarily name/email address) based on consent, thereby collecting personal information and providing users with individualized and specific information on preferred topics. If you do not want Pipedrive to collect your personal information, you may refuse to use cookies by selecting the appropriate settings on your browser (see section 3b above). To learn more about how Pipedrive works, please visit the Pipedrive OU Privacy Policy at https://www.pipedrive.com/en/terms-of-service#notices.

7. LINKEDIN ANALYTICS AND LINKEDIN ADS

We use conversion tracking technology on our website and LinkedIn Corporation's retargeting feature. This technology allows visitors to this site to view personalized advertisements on LinkedIn. Also

It can generate anonymous reports on ad performance and website interaction information. The LinkedIn Insight tag is embedded on this website, which connects to the LinkedIn server when you visit this website and log in to your LinkedIn account. Please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy for more information about data collection and use and the choices and rights you have to protect your privacy. If you are logged into LinkedIn, you can opt out of collecting your information at any time by following this link: https://www.linkedin.com/psettings/enhanced-advertising.

8. FACEBOOK ANALYTICS AND FACEBOOK ADS

We use Facebook Inc.'s "Custom Audiences" remarketing feature on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") and Facebook's tracking pixel. This function targets website visitors with interest-based advertising on Facebook and evaluates conversions. The Facebook remarketing tag and tracking pixel were implemented on the website to do this. This tag directly connects to Facebook's servers when you visit the website. Through this, the Facebook server is informed which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network, you'll see personalized, interest-based Facebook ads. The processing is based on Article 6(1)(f) GDPR, which is based on a legitimate interest in the abovementioned purpose. You have the right to object at any time, on grounds arising from your situation, to the processing of personal data concerning you based on Article 6(1)(f) GDPR. More detailed information on the collection and use of data by Facebook, your rights in this regard, and ways to protect your privacy can be found in Facebook's privacy policy at https://www.facebook.com/about/privacy/.

9. GENERAL SOCIAL MEDIA PLUGINS

Social media buttons are used on our website.

This safeguards our legitimate interests, which override the interests of the data subjects, in the best possible marketing of our products and services per Art. 6 para. One sentence, one lit. f GDPR. To increase your data protection when visiting our website, these buttons are not integrated unlimitedly into the page as add-ons but only through an HTML link. This integration ensures that when a page of our website containing such buttons is accessed, no connection is yet established with the servers of the respective social network provider.

Click on one of the buttons, and a new window of your browser will open, and you will be taken to the page of the respective service provider, where you can (if necessary, press the Like or Share button after entering your login details), for example.

The purpose and scope of the data collection and the further processing and use of data by the providers on their sites, as well as a contact option and your rights and settings options for protecting your privacy, can be found in the providers' data protection information. http://www. Facebook.com/policy.phphttps://twitter.com/privacy

10. Use of Hotjar

We use Hotjar to understand our users' needs better and optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g., how much time they spend on which pages, what links they choose to click, what users like and dislike, etc.) and allows us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data about the behavior of our users and their devices. This includes a device's IP address (processed during your session and stored anonymously), the device's screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymous user profile. Hotjar is contractually prohibited from selling any data collected on our behalf. For more information, see the "About Hotjar" section of the Hotjar support site.

11. COOKIE INFORMATION

(1) Purpose of the processing: Technically necessary cookies are used on this website. These are small text files that are not permanently stored in your internet browser on your computer system and only serve to ensure the functionality of the website. Other cookies remain permanently and recognize your browser the next time you visit the website to increase the user-friendliness of the website.

(2) Legal bases: The legal basis for the processing is Article 6(1)(f) of the DPA.

(3) Legitimate interest: Our legitimate interest is the functionality and usability of our website. The user data collected through the technically necessary and long-term cookies described here are not used to create user profiles. In this way, your interest in data protection is protected.

(4) Duration of storage: Technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies have a variable lifespan, from a few minutes to several years.

(5) RIGHT TO OBJECT: If you do not want these cookies to be stored, please turn off the acceptance of these cookies in your internet browser. However, this may result in a functional restriction of our website. You can also delete permanently stored cookies at any time via your browser.

12. SERVER LOG FILES

(1) Based on our legitimate interests within the meaning of Art. 6(1)(f) GDPR, data about each access to the server on which this service is located (so-called server log files). Access data includes:

  • Name of the website being accessed
  • Browser Type/Browser Version
  • Operating system used
  • Referral URLs
  • Hostname of the accessing computer
  • Server request time

This data cannot be assigned to specific individuals. There is no consolidation of this data with other data sources.

(2) For security reasons (e.g., for the investigation of abuse or fraud), the information in the log file is stored for a maximum period of seven days and then deleted. Data whose further storage is necessary for evidentiary purposes are excluded from deletion until the respective incident has been clarified.

13. NEWSLETTER

(1) Purpose of the processing: When you subscribe to the newsletter, your email address will be used for advertising purposes, i.e., as part of the newsletter, we will inform you in particular about the services of PointPulse Strategies Ltd. We can evaluate which links are clicked in the newsletter for statistical purposes. We can't identify which specific person clicked. You have given the following consent separately or, if applicable, explicitly during the ordering process: Yes, please send me the PointPulse Strategies newsletter.

(2) Legal basis: The legal basis for this processing is Article 6(1)(a) of the Data Protection Act (DPA).

(3) Categories of beneficiaries: Newsletter Provider

(4) Duration of storage: Your email address will only be stored for the duration of the desired registration.

(5) Right of withdrawal: You can revoke your consent at any time with effect for the future. You can unsubscribe via a link if you no longer wish to receive the newsletter.

14. INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT

(1) Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our website within the meaning of Art. 6 (1) (f) GDPR) within our online offer, we establish third-party content or service offers within our online offer to integrate their content and services, for example, videos or fonts (from now on uniformly referred to as "Content"). This always presupposes that the third-party providers of this content know the IP address of the users since, without the IP address, they would not be able to send the content to their browsers. Therefore, the IP address is required to display this content. We make every effort to use only content whose respective providers use the IP address only to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. "Pixel tags" may be utilized to evaluate information such as visitor traffic to the pages of this website. Pseudonymous information may also be stored in cookies on the user's device. It may contain, among other things, technical information about the browser and operating system, referring web pages, time of visit, and other details about the use of our online offering, as well as being able to be linked to such information from different sources.

(2) The following presentation provides an overview of the third-party providers and their contents, including links to their privacy labels, which contain further information on the data processing and, in some cases already mentioned here, the possibility of objecting (so-called opt-out):

  • External fonts from Google, Inc., Google Fonts. Google fonts are integrated using a call to Google's server (usually in the US). Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out:https://www.google.com/settings/ads/.
  • Maps provided by the "Google Maps" service of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
  • Videos from the "YouTube" platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA Privacy Policy: https://www.google.com/policies/privacy, Opt-Out: https://www.google.com/settings/ads/.

15. ONLINE PRESENCE ON SOCIAL MEDIA

We maintain an online presence within social networks and platforms to communicate with customers, interested parties, and active users and inform them about our services.

We want to point out that user data may be processed outside the United Kingdom. This can lead to user risks, as the enforcement of user rights could be complex. US providers certified under the Privacy Shield are committed to complying with UK data protection standards.

In addition, user data is generally processed for advertising and market research purposes. For example, user profiles can be created based on user behavior and resulting user interests. In turn, user profiles can place advertisements on and off platforms that correspond to users' interests. For this purpose, cookies are usually stored on users' computers, where users' usage behavior and interests are stored. In addition, data may also be stored in user profiles regardless of the devices used by users (especially if users are members of the respective platforms and are logged in to them).

The processing of users' data is based on our legitimate interest in adequate user information and communication with users by Article 6(1)(f) GDPR. If the respective platform providers ask users to consent to the abovementioned data, the legal basis for the processing is Art. 6 (1) (a) Art. 7 GDPR.

For a detailed presentation of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information of the providers.

Also, regarding requests for information and the assertion of users' rights, we want to point out that providers can assert these more effectively. Only providers can access user data, act appropriately, and provide information. If, despite everything, you need help, you can contact us.

16. Why do we process your information?

We will only collect and use your personal information by data protection laws. Our basis for processing your personal information is as follows:

17. Terms

Consent: Where required, we will only collect and process your personal information if you have consented to us doing so. Legitimate interests: We may use and process some of your data where we have reasonable and legitimate business grounds. Under UK privacy laws, there is a concept of "legitimate interests" to justify processing your personal information.

18. Our legitimate interests in processing your personal information are:

— to enable you to access and use our website and other digital tools that we may provide as part of our service; — to communicate with you about our service or to make available information about the products and services offered by ESA Digital; — to improve our website. Controlling Your Information

19. All persons who are subject to personal data held by ESA Digital have the right to:

— Ask what information the company has about them— Ask what the purpose of the data is— Receive a copy of the data— Be informed about how to keep it up to date— Object to the use of the data— Request that the data be corrected, rectified, restricted, moved, or deleted

— Data subject access requests must be made in writing to the Dept 5019, 196 High Road Wood Green London, N22 8HH, England (Office address), to the attention of the Data Request Team.

The subject's request for access will be responded to within 40 days. The company will require proof of identification to verify the subject's access request before handing over any information.

20. Data Security and Integrity

Maintaining the security of your information is very important to us, which is why we store and process your personal information by the high standards required by data protection legislation. We only collect customer information as necessary to fulfill our identified purposes. We strive to keep customer information as accurate, complete, and up-to-date as required to achieve the purposes for which it was collected.

To the best of our ability, access to customer information is limited to those who need to know. Those with access to the data must maintain the confidentiality of such information. We also retain customer information only for as long as the information is necessary to fulfill a customer request.

From time to time and for operational reasons, the information we collect from you may be stored in countries outside the United Kingdom ("UK"). When we appoint our service providers to help us provide services to you, we ensure that they have appropriate security measures in place.

We make every effort to keep the information you disclose to us secure. However, security cannot be guaranteed absolutely against all threats. Using our service and website, you accept the inherent risks of providing information online and will not hold us responsible for any security breach.

21. Cookies and our website

Our website uses cookies, identifying technologies your computer receives when you visit certain websites. We do not compare or correlate this information with any customer information you submit to POINTPULSE STRATEGIES LTD. More information on our Cookies page.

22. Changes to this Policy

POINTPULSE STRATEGIES LTD may amend this Privacy Statement from time to time to reflect our current privacy practices. You should check this page occasionally to ensure you are happy with the changes.

DATA CONTROLLER:

POINTPULSE STRATEGIES LTD. Company Number: 13706661
Address: Dept 5019, 196 High Road Wood Green London, N22 8HH, England
City: London
Code: N22 8HH